In conjunction with their "29th birthday" today (Saturday, March 29), the Baltimore Ravens announced the beginning of their 30th NFL year/season by unveiling a commemorative logo, limited-edition merchandise and special upcoming fan engagements.
On March 29, 1996, original owner Art Modell officially named the franchise "Ravens" after a poll in The Baltimore Sun received over 21,000 fan calls supporting the moniker inspired by Edgar Allan Poe. Since their inception, the Ravens have won two Super Bowl championships (2000 & 2012) and have become a unifying force within the Baltimore community.
"Ravens gives us a strong nickname that is not common to teams at any level, and it gives one that means something, historically, to this community," the late Modell stated in 1996.
In recognition of the milestone, the Ravens will host a series of giveaways and sweepstakes in 2025, providing fans a chance to win 30th-season memorabilia and participate in unique experiences. Special-edition merchandise will be available online and at retail stores throughout M&T Bank Stadium, while fans can also expect unique digital and social media content celebrating the team's historical moments. Additionally, new graphics and signage will be displayed at M&T Bank Stadium, and there will be exhibits in the Ravens Mobile Museum that commemorate the 30th season at events and on gameday.
"Our 30th season isn't just a notable milestone for the organization, but a moment to celebrate an incredible journey we've shared with our fans and community," Ravens Senior Vice President of Marketing Brad Downs stated. "We're excited to recall upon the passion, success and fond memories that have brought us to this point, while also looking forward to our future with even greater enthusiasm."
The 2025 season also marks the 25th anniversary of the Ravens' first Super Bowl championship (2000), and fans will notice that each of the franchise's Super Bowl victories (XXXV and XLVII) is featured within the 30th season logo.
