Baltimore Ravens UK Privacy Policy
Effective Date: April 25, 2025
1. ABOUT US AND THIS PRIVACY POLICY
This UK Privacy Policy sets out how we collect, store, process, transfer, share and use information that identifies or is associated with you (your "personal information") when you visit our website at baltimoreravens.com (the " Website"), or otherwise interact with us by signing up for updates and prize promotions or interact with us on social media.
This UK Privacy Policy applies only to visitors to our Website from the United Kingdom, and the activities we conduct in connection with the Website to promote the Ravens and American football in the UK. It does not apply to our mobile application, the NFL online store, third-party websites that the Website may link to (such as ticketing or hospitality sites) or our activities in the US.
Please read this UK Privacy Policy carefully. If you have any questions about this UK Privacy Policy or how we use your personal information, please contact us using the contact details set out in the paragraph headed "Contact Us" below.
2. WHO IS RESPONSIBLE FOR YOUR PERSONAL INFORMATION
The Website is operated by Baltimore Ravens Limited Partnership (the "Ravens", "we", "us" or "our"). We will be the controller of your personal information when you use the Website or otherwise engage with us (such as by signing up to our newsletter, participating in prize promotions or interacting with us on social media). This means that we determine and are responsible for how that personal information is used.
3. CONTACT US
If you would like to contact us, you can email us at dataprivacy@ravens.nfl.net.
4. PERSONAL INFORMATION WE COLLECT ABOUT YOU AND HOW WE USE IT
We collect personal information that you provide to us when you contact us, sign up to receive our newsletter, participate in events and prize promotions that we run, or connect with us on social media. We also collect some information automatically when you visit our Website.
When we ask you to provide certain personal information, we will inform you if the information is mandatory or optional. If you do not provide information which is marked as mandatory, we will not be able to respond to your request or, where applicable, provide you with access to the feature, event or functionality you have requested.
Information we collect when you contact us or sign up to our newsletter:
| Personal information | How we use it | Legal basis we rely on |
|---|---|---|
| Your contact information, such as your name and email address. | When you sign up to our newsletter, we use this information to provide you with updates about the Ravens and our activities in the UK. If you contact us directly, we use this information to respond to your enquiry. | We will only use your personal information in this way if you have given us your consent to do so. The processing is necessary for our legitimate interests, namely communicating with fans and prospective members. |
| Your country and date of birth. | Certain events and promotions are open only to individuals above a certain age and from certain countries. We collect this information to verify your eligibility to participate or receive information about these events and promotions. If you sign up to our newsletter, we use this information to tailor the content of the newsletter to your country of residence. | The processing is necessary for our legitimate interests, namely verifying individuals’ eligibility for events, promotions and inclusion in mailing lists. The processing is necessary for our legitimate interests, namely tailoring our communications to individuals based on country of residence. |
| The content of any enquiry you submit to us. | If you contact us directly, such as by email, using our contact form or through our FlockBot Virtual Assistant, we use this information to respond to your enquiry. | The processing is necessary for our legitimate interests, namely communicating with fans and prospective members. |
| Your communication preferences, such as your preferred method of communication and whether you opt in to receiving certain information from us (such as promotions, updates and announcements). | We use this information to ensure that we only contact you in the way you have requested. We use this information to ensure that we comply with our legal obligation to send unsolicited marketing communications only with your consent. | The processing is necessary for our legitimate interests, namely complying with fan or member preferences. The processing is necessary for the complying with a legal obligation to which we are subject. |
| Fan Photos that you submit through our Website. | We use this information to promote the Ravens, our community of fans and our activities in the UK and elsewhere. | The processing is necessary for our legitimate interests, namely promoting the Ravens, our community and our activities in the UK and elsewhere. |
Information we collect when you participate in an event or prize promotion
| Personal information | How we use it | Legal basis we rely on |
|---|---|---|
| Whether you signed up for and/or participated in an event or prize promotion. | We use this information to administer the relevant event or prize promotion. We use this information in our marketing materials to promote the Ravens, the relevant event or prize promotion and our activities in the UK and elsewhere. | The processing is necessary for the performance of a contract with you, namely the terms or rules governing the relevant prize promotion or event. The processing is necessary for our legitimate interests, namely promoting the Ravens and our events, prize promotions and other activities in the UK and elsewhere. |
| Photos and videos that we may take at our in-person events, which you may be featured in. | We use this information in our marketing materials to promote the Ravens, the relevant event or prize promotion and our activities in the UK and elsewhere. | The processing is necessary for our legitimate interests, namely promoting the Ravens and our events, prize promotions and other activities in the UK and elsewhere. |
| Any content that you submit as part of the event or prize promotion, such as sweepstake or competition entries. | We use this information to administer the relevant event or prize promotion. We use this information in our marketing materials to promote the Ravens, the relevant event or prize promotion and our activities in the UK and elsewhere. | The processing is necessary for the performance of a contract with you, namely the terms or rules governing the relevant prize promotion or event. The processing is necessary for our legitimate interests, namely promoting the Ravens and our events, prize promotions and other activities in the UK and elsewhere. |
| Prize promotion results, such as whether you have won a prize or are eligible to receive a prize if one of a winner fails to claim their prize. | We use this information to administer the relevant event or prize promotion, including publication of winner lists or providing winner lists to the Advertising Standards Authority or other regulators on request. We use this information in our marketing materials to promote the Ravens, the relevant event or prize promotion and our activities in the UK and elsewhere. | The processing is necessary for the performance of a contract with you, namely the terms or rules governing the relevant prize promotion or event. The processing is necessary for our legitimate interests, namely promoting the Ravens and our events, prize promotions and other activities in the UK and elsewhere. |
Information we collect when you interact with us on social media
When you "follow" us on social media, or "tag" us in posts that you upload to social media, we will collect the following information:
| Personal information | How we use it | Legal basis we rely on |
|---|---|---|
| How you have interacted with us, such as any posts addressed to us or in which you tagged us, or if you have "liked" one of our posts. | We use this information to respond to your comments or posts that are addressed to us or reference us. We use this information to inform our social media marketing strategy, including choosing and creating the content that we post to our social media pages. We use this information alongside the relevant social media provider to identify target audiences for our social media advertising campaigns. | The processing is necessary for our legitimate interests, namely promoting the Ravens and our events, prize promotions and other activities in the UK through social media. The processing is necessary for our legitimate interests, namely informing our social media marketing strategy. The processing is necessary for our legitimate interests, namely informing our social media marketing strategy. |
| The personal information you make public on the social media network in accordance with your settings, such as your profile name and picture. | We use this information to respond to your comments or posts that are addressed to us or reference us. We use this information to inform our social media marketing strategy, including choosing and creating the content that we post to our social media pages. We use this information alongside the relevant social media provider to identify target audiences for our social media advertising campaigns. | The processing is necessary for our legitimate interests, namely promoting the Ravens and our events, prize promotions and other activities in the UK through social media. The processing is necessary for our legitimate interests, namely informing our social media marketing strategy. The processing is necessary for our legitimate interests, namely informing our social media marketing strategy. |
Information we collect automatically about how you use the Website
When you use the Website, we will collect information about the device you use to access the Website and your activity on the Website and use it as follows:
| Personal information | How we use it | Legal basis we rely on |
|---|---|---|
| Device information, such as your IP address, operating system and version, screen size and resolution, device make and model. | We use this information to operate the Website and present it to you in the correct format for your device. We use this information to detect suspicious activity on the Website and fraudulent use of the Website. We use this information to analyse the performance of the Website to identify errors and ways in which we can improve the Website. We and our advertising partners use this information to tailor the advertising shown to you on other websites that you visit, show you adverts for the Ravens and our online store and measure the effectiveness of those adverts. | The processing is necessary for the performance of a contract with you. The processing is necessary for our legitimate interests, namely ensuring the security and integrity of the Website. We will only use your personal information in this way if you have given us your consent to do so. We will only use your personal information in this way if you have given us your consent to do so. |
| How you access and use the Website, such as the time you access it, how long you use it for, the pages you view, the functionalities you use and any errors you experience when using the Website. | We use this information to operate the Website and present it to you in the correct format for your device. We use this information to detect suspicious activity on the Website and fraudulent use of the Website. We use this information to analyse the performance of the Website to identify errors and ways in which we can improve the Website. We and our advertising partners use this information to tailor the advertising shown to you on other websites that you visit, show you adverts for the Ravens and our online store and measure the effectiveness of those adverts. | The processing is necessary for the performance of a contract with you. The processing is necessary for our legitimate interests, namely ensuring the security and integrity of the Website. We will only use your personal information in this way if you have given us your consent to do so. We will only use your personal information in this way if you have given us your consent to do so. |
5. COOKIES AND SIMILAR TRACKERS
Like most websites, the Website uses cookies and similar trackers (such as pixels) to identify you and your device. For more information about the cookies we use, please visit the cookie preference centre by clicking "Cookie Settings" or "Manage Preferences" when you first visit the Website or at the bottom of the Website.
Other than cookies and similar technologies that are required to operate the Website, we will only use these technologies to the extent you have given us your consent to do so. You can tell us if you agree to all or certain types of cookies by updating your settings through our cookie preference centre. You can access the cookie preference centre, change your settings and withdraw your consent at any time by clicking "Cookie Settings" or "Manage Preferences" at the bottom of the Website.
6. ONLINE ADVERTISING
We work with online advertising networks, advertising partners and social media networks to tailor the ads played or displayed to you on other websites, apps and services.
How we use personal information to tailor advertising to you
The ads you see online are tailored to your interests based on information collected about you, including information about your age, demographic, location, as well as information about your internet usage over time, such as the websites you visit, the products and pages you view and the links you click on (including links in ads played or displayed to you).
Typically, this information is collected through cookies and similar tracking technologies. When you visit the Website we will, if you give us your consent to do so, place cookies and similar tracking technologies on your device to:
- Identify you and your device, and share this information with the relevant advertising networks, so that they can serve you advertising based on the information those advertising networks (or the partners they work with) have about your internet usage history; and
- Collect information about your visit to the Website so that, when you visit another website that works with the same advertising networks as us, we can play you adverts for the Ravens, our online store and related activities, prize promotions and events.
How we use personal information to measure the effectiveness of our advertising
We and our advertising partners will measure the effectiveness of the advertising shown to you as you browse other websites, apps and services by assessing whether you visit the Website or sign up to our newsletter after being shown an ad for the Ravens, our online store or related activities, prize promotions and events. This helps us and our advertising partners understand the effectiveness of our online advertising strategy.
If you accept advertising cookies and similar technologies on a website, app or service where advertising for the Ravens, our online store or related activities, prize promotions and events is played or displayed to you, our advertising partners will record that you have viewed this ad and if you clicked on it. If you then visit the Website or sign up to our newsletter, and you have agreed to the use of advertising cookies on the Website, we and our advertising partners will record that you did so after seeing a relevant ad.
Controlling the ads you see online
We will only collect, use and share information about your use of the Website for advertising purposes to the extent you have given us your consent to do so. You can customise your preferences at any time by clicking "Cookie Settings" or "Manage Preferences" at the bottom of the Website.
You can also update what information is used on your social media account to advertise products to you by updating your profile or account settings on the relevant social media platform.
Withdrawing or withholding consent to the use of advertising cookies, or changing your advertising preferences on your social media account, will mean that information about your use of the Website or your interaction with our social media pages will not be collected and shared with advertising networks to allow us to target advertising on other websites.
If you opt out of advertising by withholding or withdrawing your consent to advertising cookies, you will still get ads when you browse the internet, and those ads may still be relevant to your interests. However, this advertising may be based on the content of the site you visit or, for advertising on social media, your approximate location or demographic information associated with your social media profile, rather than your recent browsing activity. As a result, you may still see advertising for the Ravens or other topics relevant to your location, demographic or other information on the websites you visit even if you reject cookies on the Website.
7. HOW LONG WILL WE STORE YOUR PERSONAL INFORMATION
We will keep the information we collect about you for the following periods:
| Personal information | How long we keep it |
|---|---|
| Information you provide when you submit an enquiry to us, sign up to our newsletter, or participate in a prize promotion. | For 3 years from our last contact with you. |
| Information we collect when you interact with us on social media. | The information will be visible to us for as long as you maintain your account on the social media site or until you remove any content that you have tagged us in or posted to our social media page. |
| Information we collect automatically about your visit to the Website. | Information that we collect to analyse the performance of the Website is normally anonymised and aggregated on collection. The information may, however, be retained in identifiable form (i.e. at a user level) for up to 39 months to enable historical analytics reporting and comparisons. Information collected for advertising is normally retained for up to 13 months from your last visit to the Website. |
We may, however, retain limited information about you for longer than the periods set out above if necessary to protect our rights, pursue or defend legal claims, or to the extent required by law.
8. HOW WE SHARE YOUR PERSONAL INFORMATION
We may share your personal information with the following:
| Recipient | Why we may share your personal information |
|---|---|
| The NFL. | We may share your information with members of the NFL Family, including subsidiaries and affiliates of the National Football League. For more information about how the NFL uses your personal information, please review our main privacy policy. The legal basis we rely on for sharing personal information with these recipients is that the sharing is necessary for our and the NFL's legitimate interests, namely administering NFL-wide programs, memberships and promotions. |
| Service providers. | We may share information with vendors and contractors that provide services to us, such as providers of mailing, email or chat services, fraud prevention services, data hosting or analytics. These recipients will use your personal information as data processors on our instructions. |
| Advertising partners. | We may share your personal information with advertisers, advertising exchanges, and marketing agencies that we engage for advertising services, to assist us in advertising the Ravens, our online store and related activities, prize promotions and events on other websites and measuring the effectiveness of those advertisements. These recipients will process personal information to target advertising relating to the Ravens, our online store and related activities, prize promotions and events to you on other websites. They may also target advertisements for other products on third-party websites based on cookies or other information indicating previous interaction with us and/or the Website. We will only share your personal information in this way to the extent you have given us your consent to do so. |
| Advisors. | We may share your personal information with companies that provide professional and advisory services to us, such as legal and accounting services. The legal basis we rely on for sharing personal information with these recipients is that the sharing is necessary for our legitimate interests, namely receiving professional advice. |
| Purchasers and third parties in connection with a business transaction. | Your personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business. These recipients will use your personal information to complete a transaction to buy all or part of our business. The legal basis for sharing personal information with these recipients is that it is necessary for our and the recipient's legitimate interests, namely completing a transaction to buy all or part of our business. |
| Law enforcement, regulators and other parties for legal reasons. | We do not routinely share personal information with law enforcement. However, we may be required to by law or if we reasonable believe that such action is necessary to: (i) comply with the reasonable requests of law enforcement; (ii) detect and investigate illegal activities; and/or (iii) exercise or protect the rights, property, or personal safety of the Ravens or others. The legal basis we rely on for sharing personal information with these recipients is that the processing is either necessary to comply with a legal obligation to which we are subject, or is necessary for our legitimate interests, namely enforcing our rights or complying with requests from regulatory authorities. |
9. INTERNATIONAL TRANSFERS OF YOUR PERSONAL INFORMATION
Some of the recipients of your personal information listed above may be located in countries outside the country you are in. These international transfers of your personal information will be made pursuant to appropriate safeguards in accordance with applicable law:
| Where we may transfer your personal information | Safeguards that apply to that transfer |
|---|---|
| United States | The transfer is subject to standard contractual clauses approved by the UK Information Commissioner for the transfer of personal information, or the recipient is certified to the UK extension to the EU-U.S. Data Privacy Framework. |
If you wish to enquire further about the safeguards we use, please contact us using the details set out in the paragraph headed "How to contact us" above.
10. PRIVACY RIGHTS
In accordance with applicable privacy law, you have the following rights in respect of the personal information we hold about you:
(a) Right of access. You have the right to access your personal information in a format that is readable and clear.
(b) Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete personal information we hold about you.
(c) Right to erasure. You have the right, in some circumstances, to require us to erase your personal information without undue delay if the continued processing of that personal information is not justified.
(d) Right of portability. You have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal information to another person.
(e) Right to withdraw consent. If we have asked for, and you have provided consent to a particular use of your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of our use of your personal information before your withdrawal.
You also have the right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. There may be compelling reasons for continuing to process your personal data, and we will assess and inform you if that is the case. You can object to marketing activities for any reason.
If you wish to exercise one of these rights, please contact us using the details set out in the paragraph headed "How to contact us" above. Due to the confidential nature of data processing we may ask you for information to verify your identity when exercising the above rights.
11. PRIVACY WRONGS
If you believe that we have not complied with our obligations under applicable data protection law, you have the right to lodge a complaint to your local data protection authority.
If you reside in the UK, you have the right to make a complaint at any time to the Information Commissioner's Office ("ICO"), the UK regulator for data protection issues. You can make a complaint via the ICO's website (https://ico.org.uk/make-a-complaint/). This website also provides additional contact details for the ICO.
12. UPDATES
We may update this UK Privacy Policy from time to time, so you should review this page periodically. When we change this UK Privacy Policy, we will update the "Effective Date" above. We will notify you of any material changes using the contact details you have provided to us. Changes to this UK Privacy Policy are effective when they are posted on this page.